Founded by Joseph Danon in 1934, DANON is widely recognized as a leading authority in the field of antique carpets. Distinguished by the quality, rarity, and aesthetic refinement of its holdings, the company has long served as a resource for major museums, institutions, and private collectors internationally. Over the decades, DANON has collaborated with institutions including the National Museum of Oriental Art and the National Prehistoric and Ethnographic Museum Luigi Pigorini in Rome, as well as the Israel Museum in Jerusalem, contributing to significant publications and exhibitions.

Today, DANON presents the Danon Collection, comprising seventy-two examples of Qing dynasty silk and metal-thread carpets, assembled over more than fifty years of sustained research and connoisseurship. Selected works from the collection were first exhibited in 2015 in The Dragon and the Golden Flower at the Museum of Oriental Art in Turin, representing one of the most significant presentations of Qing imperial silk and metal-thread carpets in a Western context. In 2020, the exhibition Kunlun: The Elixir Carpets at the Schneiberg Museum in Turin presented twenty-three significant works from the collection, further attesting to DANON’s sustained engagement with the study and preservation of this distinctive cultural heritage.